Search Engine Marketing Certification Course
Fee
27,500/-
Duration
3 Months
EMI
9,166/-
NMIMS Search Engine Marketing Course - Highlight
Duration: 3 Months
- Comprehend search engine operations, including crawling, indexing, and algorithms
- Develop keyword strategies through research and selection
- Optimize landing pages to enhance conversion rates
- Create impactful ad copy and target the right audience with SEM tools
- Acquire proficiency in Google Ads through simulated learning
- Analyze SEM campaign performance using analytics and optimize for success.
Outcomes:
- Effectively create an optimized web presence using both on-page and off-page SEO techniques
- Create and optimize high-converting landing pages
- Develop impactful search, display, and shopping ads using best practices
- Conduct end-to-end analysis of search ad campaigns
- Analyze and interpret metrics, reports, and analytics to make necessary adjustments to ad campaigns
- Successfully attempt Google Ads Certifications by applying the skills learned in the program.
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
- Mimic Pro Simulation
NMIMS Search Engine Marketing Course Fee
Students have the following options for paying the program fee:
| One time | EMI |
|---|---|
| ₹ 27,500/- | ₹ 9,166/- |
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board, OR
- SSC + 2 years of experience
NMIMS Search Engine Marketing Course Structure
Module
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
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FAQ's
What is Search Engine Marketing about?
This is a part of digital marketing by which companies promote their products and services through websites. This area deals with making their websites in the search engine results pages more visible. The objective of SEM is to increase the website visibility and generate sales.
What are the outcomes of doing a Search Engine Marketing course?
- Students will be capable of creating and optimizing high-converting landing pages.
- Students will be able to create an optimized web presence using both on-page and off-page SEO techniques.
What is the cost of this course?
The fees for the NMIMS Search Engine Marketing certificate course are Rs. 27,500.
What are the eligibility criteria for a certification course in Search Engine Marketing and Digital Marketing Analysis?
- HSC (10+2) graduation from a recognized board.
- SSC graduation with at least 2 years of work experience.
Is there any job roles available after finishing this course ?
After finishing this course, students can get jobs like SEO Analyst, Digital Marketer, Marketing Analyst, Business Marketing Consultant, and many more.
Search Engine Marketing Course
Search Engine Marketing (SEM) is a digital marketing method that includes promoting the company’s information to customers through websites and increasing the visibility of these websites in search engine results pages (SERPs). This includes pay-per-click (PPC) advertising where advertisers get money with the number of traffic visited the website. Optimizing the content using keywords will help the websites to be more visible in the SERPs. Search Engine Marketing will allow companies to connect with potential customers to efficiently providing them with products and services. SEM can help companies in increasing brand visibility, website traffic, etc.
NMIMS Centre for Distance and Online Education is providing a 3-month certification course that gives students the necessary skills to move forward and succeed in the world of search engines. The course includes major topics like keyword selection, content optimization, and others. They will learn about analysing the SEM performance using analytics and thus improving the marketing strategies of the companies. Students can generate and optimize high-quality pages with good content and can help establish a strong web presence by using SEO techniques thus increasing sales and business growth