NMIMS Digital Marketing Analytics Course
Fee
27,500/-
Duration
3 Months
EMI
9,166/-
NMIMS Digital Marketing Analytics Course - Highlight
Duration: 3 Months
- Use analytics and marketing tech to take informed business decisions
- Select appropriate data analysis methods for business questions
- Optimize media mix and budget using tech tools
- Interpret web, search, social media, and email analytics for insights
Learning Outcomes:
- Use a structured framework for data-driven decision making
- Navigate analytics tools like Google Analytics, SEMRush, and Facebook Analytics
- Analyze paid, owned, and earned media to optimize media mix and budget
- Apply suitable analysis approaches like clustering, classification, and summary
- Use A/B testing principles for optimal business decisions
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
- Mimic Digital Marketing Analytics Simulation
NMIMS Digital Marketing Analytics Course Fee
Students have the following options for paying the program fee:
| One time | EMI |
|---|---|
| ₹ 27,500 /- | ₹ 9,166 /- |
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board, OR
- SSC + 2 years of experience
NMIMS Digital Marketing Analytics Course Structure
Module
- Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data Operations and Supply Management
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
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FAQ's
What is the cost of this course?
The fees for the NMIMS Digital Marketing Analytics certificate course are Rs. 27,500.
What is the duration of NMIMS Digital Marketing Analytics certificate course?
What is the mode of learning for NMIMS Digital Marketing Analytics course?
The mode of learning of this course is completely online.
Why digital marketing analytics is important for businesses?
Digital marketing analytics is important because it helps companies understand the marketing efforts to make better decisions for more sales and revenue generation.
Digital Marketing Analytics Course from NMIMS
Analytics have great importance in making new strategies and decisions in this world. In simple words, for everything happening in this world, analytics or analysing is needed to do it better next time. In the field of digital marketing, analytics should be done for implementing better strategies. Corporate firms in this digital age are finding new strategies and ways to improve their marketing effectiveness and analytics play a huge role in it. Digital Marketing Analytics means measuring, analysing, and interpreting data from digital marketing channels to draw conclusions and make decisions systematically. NMIMS Centre for Distance and Online Education is providing a certificate course in Digital Marketing Analytics to give individuals practical skills and expertise in digital marketing analytics for business growth. The course curriculum includes a wide range of topics such as social media analytics, search engine analytics, etc.
The main purpose of digital marketing is to analyse data from digital marketing channels to study consumer behaviour, performance, and marketing effectiveness. Data is collected, organized, and measured and conclusions are drawn. The course also helps to understand more about the target audiences and companies can personalize their websites according to that. It also helps to optimize the strategies and resource allocation thereby cutting the cost and getting high returns. It also helps to keep updated by identifying the trends and areas for improvement. In this way, companies can make data-driven decisions to make efficient strategies for their businesses.