Certificate In Search Engine Marketing, Social Media Marketing & Content Marketing
Fee
52,500/-
Duration
6 Months
EMI
8,750/-
Highlight
Duration: 6 Months
- Understand how search engines and their algorithms work
- Learn on-page and off-page Search Engine Optimization (SEO) techniques to enhance web presence
- Create effective ad copy and use Search Engine Marketing (SEM) tools to reach the target audience
- Gain hands-on experiential learning in a simulated environment to become proficient in the Google Ads platform
- Familiarize with different social media platforms, such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs, and YouTube
- Develop social media marketing strategies and content strategies for each platform.
Outcomes:
Upon completion, students are expected to be capable of:
- Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
- Applying best practices to create compelling search ads, display ads, shopping ads
- Applying skills needed to attempt Google Ads Certifications
- Understanding how to leverage social media channels over in the overall media mix
- Analyzing the nuances of different social media platforms and the accompanying content strategies
- Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
- Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
- MIMIC Pro Simulation
- MIMIC Social Simulation
Program Fee
Students have the following options for paying the program fee:
| One time | EMI |
|---|---|
| ₹ 52,500 /- | ₹ 8,750 /- |
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Program Structure
Quarter 1: Search Engine Marketing
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Quarter 2 : Social Media and Content Marketing
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Similar Courses
FAQ's
What are the outcomes of doing a certificate course in Search Engine Marketing, Social Media Marketing & Content Marketing?
- Students will be able to apply best practices to create compelling search, shopping, and display ads.
- Students will be able to effectively create an optimized web presence using both on-page and off-page SEO techniques.
What is the cost of a Certificate Course in Search Engine Marketing, Social Media Marketing & Content Marketing from NMIMS: CDOE?
What are the eligibility criteria for a certificate course in Search Engine Marketing, Social Media Marketing & Content Marketing?
- HSC (10+2) graduation from a recognized board.
- SSC graduation with at least 2 years of work experience.
What are the different job roles students can get after doing this certification course?
Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing
NMIMS: CDOE’s 6-month certificate course in Search Engine Marketing, Social Media Marketing, and Content Marketing provides students with a thorough understanding of search engines and how they work. Students who complete the course will be able to apply on-page and off-page SEO techniques to their search engine optimization. They can also learn how advertisements work and how they reach their target audience. Students will learn about a variety of social media platforms, including Facebook, Instagram, Snapchat, Twitter, Quora, and others. The expert faculty guidance and practical knowledge will lead them to develop social media marketing strategies that are required for various marketing methods, thereby improving their overall skill and knowledge.
Search Engine Marketing, Social Media Marketing & Content Marketing certificate courses allow the students to learn On-page and Off-page SEO techniques to enhance web presence and create effective ad copy & use Search Engine Marketing tools to reach the target audience.
Lastly, this program familiarizes with different social media platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, Quora & Youtube and develops social media marketing strategies and content strategies for each platform.