Certificate in Search Engine Marketing & Digital Marketing Analytics
Fee
52,500/-
Duration
1 Year
EMI
8,750/-
Certificate in Search Engine Marketing & Digital Marketing Analytics - Highlight
Duration: 6 Months
- Understand search engines and algorithms, optimize web presence using on/off-page SEO techniques
- Write effective ad copy, target audiences using SEM tools and gain hands-on experiential learning on Google Ads platform
- Optimize media mix and budget allocation with marketing technology tools
- Interpret website, search, social media, and email analytics to provide performance insights
Learning Outcomes:
Upon completion, students will be able to:
- Optimize web presence for search engines using on-page and off-page SEO techniques
- Create effective search, display and shopping ads and apply for Google Ads Certifications
- Navigate and use analytics tools such as Google Analytics, SEMRush, and Facebook Analytics
- Make data-driven decisions using a structured decision-making framework
- Conduct A/B testing to make optimal business decisions.
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
- MIMIC Pro Simulation
- MIMIC Digital Marketing Analytics Simulation
Certificate in Search Engine Marketing & Digital Marketing Analytics - Program Fee
| One time | EMI |
|---|---|
| ₹ 52,500 /- | ₹ 8,750 /- |
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Certificate in Search Engine Marketing & Digital Marketing Analytics - Program Structure
Quarter 1: Search Engine Marketing
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Quarter 2: Digital Marketing Analytics
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
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FAQ's
What are the eligibility criteria for a certification course in Search Engine Marketing and Digital Marketing Analytics?
- HSC (10+2) graduation from a recognized board.
- SSC graduation with at least 2 years of work experience.
What is the fee structure of this certificate course?
If a student is paying the fees term-wise, the fees are Rs. 27, 500 and if the student wants to pay as one-time, the fees are Rs. 52,500
How can payment for certification courses be completed at NMIMS: CDOE?
- Loan facilities are available to pay the fee without credit cards.
- EMI facilities (3,6,9,12 months) through credit cards are available in the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, and Kotak Mahindra Bank.
What are the uses Student's Simulation programs?
Certificate in Search Engine Marketing And Digital Marketing Analytics
NMIMS Centre for Distance and Online Education is providing a 6-month certification course in Search Engine Marketing and Digital Marketing Analytics to help students get a deep understanding of search engines and their algorithms, SEO techniques, and things related to that which increases the customers and revenue. This course includes practical learning about the Google Ads platform, targeting customers using search engine marketing tools, and interpreting the data from websites and social media.
The certification course in search engine marketing and digital marketing analytics from NMIMS will provide individuals the training to equip skills and knowledge in digital marketing which focuses on search engine optimization and digital marketing analytics. This course also consists of topics related to keywords, website traffic analysis, and how they can be used to impact marketing strategies. The students will have enough knowledge about what search engines are and how they are related to sales and marketing. A certificate in search engine marketing and digital marketing analytics will also help in the career advancements of students.