Certificate in Search Engine Marketing & Digital Marketing Analytics
- 6 Months
- Certification
- Online
- ₹ 27,500- 99,000 *Excluding GST
Certificate in Search Engine Marketing & Digital Marketing Analytics - Highlight
- Understand search engines and algorithms, optimize web presence using on/off-page SEO techniques
- Write effective ad copy, target audiences using SEM tools and gain hands-on experiential learning on Google Ads platform
- Optimize media mix and budget allocation with marketing technology tools
- Interpret website, search, social media, and email analytics to provide performance insights
- Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text
- Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text
Learning Outcomes:
Upon completion, students will be able to:
- Optimize web presence for search engines using on-page and off-page SEO techniques
- Create effective search, display and shopping ads and apply for Google Ads Certifications
- Navigate and use analytics tools such as Google Analytics, SEMRush, and Facebook Analytics
- Make data-driven decisions using a structured decision-making framework
- Conduct A/B testing to make optimal business decisions.
The Stukent Edge:
Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
- MIMIC Pro Simulation
- MIMIC Digital Marketing Analytics Simulation
Certificate in Search Engine Marketing & Digital Marketing Analytics - Program Fee
| Payment mode | Amount |
|---|---|
|
Term Wise
|
27,500/- *Excluding GST
|
|
One time
|
52,500/- *Excluding GST
|
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Certificate in Search Engine Marketing & Digital Marketing Analytics - Program Structure
Quarter 1: Search Engine Marketing
| Subjects |
|---|
|
Introduction to Search Engine Optimization
|
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On-page SEO
|
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Off-page SEO
|
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SEO Analytics and Tools
|
|
Mimic Social Simulation
|
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New Website: Design & Architecture
|
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Introduction to Paid Search
|
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Google Ads
|
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Amazon Marketing Services
|
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Display Advertising & Shopping Ads
|
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Paid Search Analytics
|
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Programmatic Buying
|
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Mimic Pro Simulation
|
Quarter 2: Digital Marketing Analytics
| Subjects |
|---|
|
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
|
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Data Technologies and Marketing Data Platforms
|
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Measurement Model & Data-driven decisions
|
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Data Analysis
|
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Decision Optimization and Data Visualization
|
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Metrics, dimensions, KPIs and Interpretation for POEM media
|
|
Mimic Digital Marketing Analytics Simulation
|
Program Eligibility for Certificate in Search Engine Marketing & Digital Marketing Analytics
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Similar Courses
Certificate in Search Engine Marketing And Digital Marketing Analytics
NMIMS Centre for Distance and Online Education is providing a 6-month certification course in Search Engine Marketing and Digital Marketing Analytics to help students get a deep understanding of search engines and their algorithms, SEO techniques, and things related to that which increases the customers and revenue. This course includes practical learning about the Google Ads platform, targeting customers using search engine marketing tools, and interpreting the data from websites and social media.
The certification course in search engine marketing and digital marketing analytics from NMIMS will provide individuals the training to equip skills and knowledge in digital marketing which focuses on search engine optimization and digital marketing analytics. This course also consists of topics related to keywords, website traffic analysis, and how they can be used to impact marketing strategies. The students will have enough knowledge about what search engines are and how they are related to sales and marketing. A certificate in search engine marketing and digital marketing analytics will also help in the career advancements of students.
FAQ's
HSC (10+2) graduation from a recognized board.
SSC graduation with at least 2 years of work experience.
If a student is paying the fees term-wise, the fees are Rs. 27, 500 and if the student wants to pay as one-time, the fees are Rs. 52,500
Loan facilities are available to pay the fee without credit cards.
EMI facilities (3,6,9,12 months) through credit cards are available in the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, and Kotak Mahindra Bank.
Student’s simulation is a platform that features the world’s leading simulation programs for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience. It includes MIMIC Pro, MIMIC Digital Marketing Analytics and MIMIC Social.