Certificate in Social Media, Content Marketing & Digital Marketing Analytics
- 3-12 Months
- Certification
- Online
- ₹ 27,500- 99,000 *Excluding GST
Highlight
- Understand various social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs, and YouTube
- Devise social media marketing and content strategies for each platform
- Learn the framework for creating engaging, valuable, and shareable content
- Use analytics and marketing technology tools to make data-driven business decisions
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website analytics, search analytics, social media analytics, email analytics, and provide performance insights.
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Outcomes:
After completing the program, students are expected to be able to:
- Analyze the specificities of different social media platforms and the corresponding content strategies.
- Evaluate, analyze, and optimize social media ad campaigns from start to finish.
- Possess the necessary skills to attempt Facebook Blueprint Certifications.
- Create, distribute, and amplify valuable content utilizing content creation tools and distribution platforms.
- Utilize a structured decision-making framework to make data-driven decisions.
- Navigate analytics tools such as Google Analytics, SEMRush, and Facebook Analytics.
- Apply A/B testing principles to make optimal business decisions.
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
- Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
- MIMIC Pro Simulation
- MIMIC Social Simulation
Program Fee
| Payment mode | Amount |
|---|---|
|
Term Wise
|
27,500/- *Excluding GST
|
|
One time
|
52,500/- *Excluding GST
|
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Program Structure
Quarter 1: Social Media and Content Marketing
| Subjects |
|---|
|
Introduction to Social Media
|
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Organic Social Social Media Platforms Content Strategy for each
|
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Personal Brand Management & Influencer Marketing
|
|
Paid Social & Social Media Campaign Management
|
|
Mimic Social Simulation
|
Quarter 2: Digital Marketing Analytics
| Subjects |
|---|
|
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
|
|
Data Technologies and Marketing Data Platforms
|
|
Measurement Model & Data-driven decisions
|
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Data Analysis
|
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Decision Optimization and Data Visualization
|
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Metrics, dimensions, KPIs and Interpretation for POEM media
|
|
Mimic Digital Marketing Analytics Simulation
|
Program Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
Similar Courses
Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing
NMIMS Centre for Distance and Online Education has developed a certificate course in Social-Media, Content Marketing, and Digital Marketing Analytics to introduce individuals to digital marketing and how it works. The primary areas that this course will cover include the tactics behind social media marketing, content development, and digital marketing analytics. Students can learn how to engage an audience with effective and creative content on social media, and then use analytics to improve it. After completing the program, students will be able to make effective strategies that produce measurable results.
The program provides students with hands-on experience with the tools and techniques used in these platforms, allowing them to develop the critical thinking and software skills required for success in the digital marketing field. NMIMS certificate course in Social-Media, Content Marketing, and Digital Marketing Analytics is the perfect selection for anyone wanting to improve their career in the digital marketing sector or any industry that depends on it. With this certification, individuals may help firms generate organic customer traffic, increase brand awareness, and achieve the company’s marketing strategy.
FAQ's
If the candidate is paying the fee term-wise, the fees are Rs. 27,000 per term, or it will be Rs. 52,500 for the full course as a one-time fee.
- HSC (10+2) graduation from a recognized board.
- SSC graduation with at least 2 years of work experience.
The mode of learning of this course is completely online.