NMIMS Certificate Course in IT Management - Highlight
Duration: 9 Months
- Optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
- Gain hands-on experiential learning in the Google Ads platform in a simulated environment
- Understand and develop social media marketing and content strategies for various platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
- Create engaging, valuable and shareable content using a structured framework
- Use an analytics-driven decision-making approach and marketing technology stack for business decisions
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website, search, social media and email analytics to provide performance insights.
Outcomes:
- Optimize web presence for search engines using on-page and off-page SEO techniques
- Create effective search, display, and shopping ads using best practices
- Attempt Google Ads and Facebook Blueprint certifications
- Analyze social media platforms and create accompanying content strategies
- Evaluate and optimize social media ad campaigns
- Create, distribute, and amplify valuable content using content creation tools and distribution platforms
- Use a structured decision-making framework for data-driven decisions
- Navigate analytics tools like Google Analytics, SEMRush, and Facebook Analytics
- Apply A/B testing principles for optimal business decisions.
Hands-on Learning with World’s Leading Simulation Program
- MIMIC Pro
- MIMIC Digital Marketing Analytics
- MIMIC Social
Fee Structure of NMIMS Digital Marketing Certificate Course
Students have the following options for paying the program fee:
| One time | EMI |
|---|---|
| ₹ 78,000 /- | ₹ 8,666 /- |
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Eligibility
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
NMIMS Digital Marketing Certificate Course - Program Structure
Quarter 1: Search Engine Marketing
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Quarter 2 : Social Media and Content Marketing
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Quarter 3: Digital Marketing Analytics
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
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FAQ's
What are the outcomes of earning a Professional Certificate in Digital Marketing from NMIMS: CDOE?
- Making on-page and off-page Search Engine Optimization (SEO) strategies for optimizing the online presence.
- Targeting specific audiences and writing persuasive ad copy using Search Engine Marketing (SEM) tools.
- Getting hands-on exposure in a simulated setting with the Google Ads platform.
- Creating digital marketing plans through social media platforms like Facebook, Instagram, Twitter, and so on.
What is the cost of a Certificate Course in Digital Marketing from NMIMS: CDOE?
What are the eligibility criteria for a certificate course in digital marketing?
- HSC (10+2) graduation from a recognized board.
- SSC graduation with at least 2 years of work experience.
What are the different job roles students can get after doing this certification course?
Professional Certificate Course in Digital Marketing
In this age of technology, corporations need professional digital marketers to stay updated and competitive. NMIMS offers a professional certificate program in Digital marketing to help individuals who have potential. The program includes a wide variety of topics from SEO to data analytics. Students will get the opportunity to learn from industry experts to get practical knowledge and hands-on experience through assignments and projects. NMIMS has strong connections with many industry leaders which keeps the program updated and also, the university provides networking opportunities to the students.
Getting a certificate from NMIMS: CDOE will help increase and gain credibility in your profile. This course is designed to be highly flexible, and convenient to study at your own leisure anytime, from anywhere. This course is good to study if you want to pursue a career or gain your first high-paying job.
NMIMS: CDOE’s certificate programs stand unique while compared to other online programs because of their curriculum standards, expert faculties, flexibility, projects and simulations, industry connections, etc. The students will be saturated with enough digital marketing skills and knowledge to succeed in the field of digital marketing.