NMIMS Digital Marketing Diploma Course - Highlight
Duration: 1 Year
The diploma in digital marketing enables participants to:
- Gain knowledge of search engines and search engine algorithms
- Optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
- Become proficient in the Google Ads platform through hands-on experiential learning in a simulated environment
- Understand various social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs, and YouTube
- Develop social media marketing strategy and content strategy for each platform
- Understand the framework for creating engaging, valuable, and shareable content
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website analytics, search analytics, social media analytics, email analytics, and provide performance insights
Diploma In Digital Marketing Outcomes:
- Create a web presence optimized for search engines using on-page and off-page SEO techniques
- Create compelling search ads, display ads, and shopping ads using best practices
- Possess skills required to attempt Google Ads and Facebook Blueprint Certifications
- Analyze nuances of different social media platforms and develop content strategies
- Evaluate, analyze, and optimize social media ad campaigns
- Use skills needed to create, distribute, and amplify valuable content using creation and distribution tools
- Apply a structured decision-making framework for data-driven decisions
- Navigate analytics tools such as Google Analytics, SEMRush, and Facebook Analytics
- Use A/B testing principles to make optimal business decisions.
The Stukent Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
- MIMIC Pro
- MIMIC Digital Marketing Analytics
- MIMIC Social
Fee Structure of NMIMS Digital Marketing Diploma Course
Students have the following options for paying the program fee:
| One time | EMI |
|---|---|
| ₹ 99,000 /- | ₹ 8,250 /- |
Please Note:
- Applicable Admission Processing Fee: Rs. 1,200/-
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- 20% concession on program fee for armed forces
- Fee structure subject to change at the University’s discretion
- Examination fee of Rs. 600/- per subject
- Loan facility available for fee payment
- EMI facility available (3, 6, 9, 12 months) via credit cards from HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Eligibility
- Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
- H.S.C plus preferably 2 years of work experience
- S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience
NMIMS Digital Marketing Diploma Course - Program Structure
Quarter 1: Search Engine Marketing
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
Quarter 2 : Social Media and Content Marketing
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Quarter 3: Digital Marketing Analytics
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Quarter 4: Digital Marketing Strategy
- Digital Marketing Ecosystem: India and Global; Digital marketing strategy framework; How it fits into overall Marketing Strategy
- Environment Analysis – Macro and Micro environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models
- Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behaviour online; Customer Networks and New Path to Purchase
- How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms
- How to build a strategy for engagement, customization, connect and collaboration Resource Allocation and Budget Decisions Data-driven decision making, how to use data to inform strategy Allocating resources and budgets to different digital channels Social Media, Affiliate, SEO, etc. other channels Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms
- Paid, Owned, Earned Media Digital Media Planning and Selection: Social, Search, Display, Mobile Omni-channel Marketing Approach to personalisation, how to optimise the path to purchase Framework to build an Omnichannel strategy
- Marketing Technology and the Future of Digital Marketing Voice Marketing Automation and AI in Marketing AR, VR, Machine Learning Marketing to Gen Zs
- Industry Project – The project will be a study of an organisation’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview & Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations
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FAQ's
How does the Digital Marketing Diploma from NMIMS work?
1-year diploma course by NMIMS: CDOE helps students get the skills and knowledge that are required to engage in marketing through digital platforms. In this course, students will learn about content creation social media marketing and tools and techniques like search engine optimization, keyword placements, and many more.
What is the cost of Diploma in Digital Marketing from NMIMS: CDOE?
If the student is paying the fees term-wise, the fees are Rs. 27, 500 and if the student wants to pay as one-time, the fees are Rs. 99,000
Why distance diploma in digital marketing?
The demand for skilled digital marketing professionals are increasing day by day. This course will help a person to become proficient about digital marketing and will help to develop skills for creating, distributing and amplifying valuable content.
What are the eligibility criteria for diploma in digital marketing?
The candidates must be eligible according to any one of the following:
- Graduation in any discipline from a recognized university or an equivalent degree recognized by AIU.
- HSC graduation and at least 2 years of work experience
- SSC graduation and 3-year diploma recognized by AICTE and at least 2 years of work experience.
What is Student's MIMIC in Digital Marketing?
Student’s MIMIC is a platform that provides simulation programs for major business schools all around the globe. They have professional simulation programs that help students apply their knowledge to get practical experience and thereby increasing their critical thinking skills. The program includes MIMIC Pro, MIMIC Digital Marketing Analytics, and MIMIC Social.
Professional Diploma in Digital Marketing
Businesses were constantly looking to improve their marketing strategies, and then digital marketing came, as a game changer. The shift from traditional marketing to digital marketing has given so many advantages to the world. The NMIMS Diploma in Digital Marketing will provide individuals with all the practical knowledge and skills needed to manage digital marketing for the advancement in their careers. This diploma course is useful for both professional and fresh graduates, as digital marketing has opened a door of opportunities.
The course will give individuals skills to develop the most recent strategies and techniques of digital marketing. The course curriculum includes topics like search engine optimization, content marketing, email marketing, etc. The university provides practical knowledge through case studies, industry projects, and simulations which equips students with critical thinking skills for advancement in digital marketing career.
The course is highly flexible and convenient so that students can study in their own pace without leaving their work and personal commitments. The university has strong connections with professionals and industry experts to provide students with insights into industry trends and technologies. This course can be accessed from anywhere and at any hour, so both working professionals and fresh graduates can access the course without leaving their personal or professional commitments.