NMIMS Marketing Management
- 24 Months
- Post Graduation
- Online
- 55,000- 1,96,000
NMIMS MBA In Marketing Management - Highlight
Duration: 2 Years
- The two-year mba in marketing management (Blended and ODL mode) provides a deeper understanding of various functions and principles of marketing that can be practically applied in the corporate world.
- The mba in marketing subjects is updated to keep up with the changing business landscape.
- Students will explore contemporary marketing techniques and gain an understanding of marketing at
both regional and global levels. - The mba in marketing management will help students understand the concepts of management and integrate them with marketing management.
- Students will learn to effectively navigate the marketing segment, including both traditional and modern-day marketing.
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- Develop a marketing plan that is cost conservative while delivering optimum results.
- Skillfully identify the target markets and craft communication that speaks to them in their language.
- Develop effective marketing strategies and integrated marketing campaigns.
- Strengthen existing relationships with customers and convert them into brand advocates.
- Acquiring these skills can give you an edge over the competition and help you create a path for a successful business career.
NMIMS MBA in Marketing Management Fees
Students have the following options for paying the program fee:
| Fees |
Prime Recorded(Only) MBA (All Subjects) |
|
|---|---|---|
|
1 Semester |
₹55,000/- |
|
|
Annual |
₹ 1,05,000/-
|
|
|
Onetime |
₹ 196,000/- |
|
|
Examination Fee |
₹ 800 per subject per attempt |
|
Please Note:
- Students can choose from two lecture delivery modes: Pro and Prime.
- The Pro mode offers live interactive lectures as well as recorded lectures, while the Prime mode only offers recorded lectures.
- The Prime+ mode allows students to choose access to live-interactive lectures of their choice.
- Contact a student counsellor for a detailed understanding of the fee structure.
- An Admission Processing Fee of Rs. 1,200/- is applicable for all admissions.
- A registration fee of Rs. 5,000/- will be collected at the time of registration.
- The University offers a 20% concession on the program fee for armed forces personnel.
- The fee structure mentioned above is subject to change at the discretion of the University.
- Payment via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- Students need to pay an examination fee of Rs 600/- per subject.
- Loan facilities are available to pay for the program fees without a credit card.
- EMI facilities (3, 6, 9, 12 months) are available via credit cards of the following banks: HDFC Bank,
ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, and Kotak Mahindra Bank.
NMIMS MBA in Marketing Management Syllabus
Semester 1
| Subjects | Credits | |
|---|---|---|
|
Management Theory and Practice |
4 |
|
|
Organisational Behaviour |
4 |
|
|
Marketing Management |
4 |
|
|
Business Economics |
4 |
|
|
Financial Accounting & Analysis |
4 |
|
|
Information Systems for Managers |
4 |
|
Semester 2
| Subjects | Credits | |
|---|---|---|
|
Business Communication |
4 |
|
|
Essentials of HRM |
4 |
|
|
Business Law |
4 |
|
|
Strategic Management |
4 |
|
|
Operations Management |
4 |
|
|
Decision Science |
4 |
|
Semester 3
| Subjects | Credits | |
|---|---|---|
|
Brand Management |
4 |
|
|
Consumer Behaviour |
4 |
|
|
Marketing Strategy |
4 |
|
|
Customer Relationship Management |
4 |
|
|
Sales Management |
4 |
|
|
International Marketing |
4 |
|
Semester 4
| Subjects | Credits | |
|---|---|---|
|
Services Marketing |
4 |
|
|
Marketing Research |
4 |
|
|
Digital Marketing |
4 |
|
|
Business: Ethics, Governance & Risk |
4 |
|
|
Research Methodology |
4 |
|
|
Project |
4 |
|
NMIMS MBA in Marketing Management Eligibility
Advantages of doing MBA in Marketing Management
- Career Advancement: Improve your qualifications and skills to qualify for leadership positions in marketing and related fields, which can lead to promotions and higher salaries.
- Specialized Knowledge: Learn about marketing strategies, consumer behaviour, branding, and market research to become a subject matter expert in your field.
- Networking Opportunities: Connect with professors, classmates, and industry professionals to make valuable contacts and pursue potential career opportunities.
- Skill Enhancement: Develop advanced skills in market analysis, strategic planning and decision-making that are very useful in marketing management positions.
- Entrepreneurship: Learn the knowledge and skills needed to start and run a marketing- related business.
- Job security: Commit to professional development and adaptability in a competitive job market to increase job security.
- Leadership Skills: Emphasize leadership and management skills so you can lead marketing teams and drive marketing initiatives within your organization.
Similar Courses
NMIMS Marketing Management
FAQ's
NMIMS Distance MBA in Marketing Management is a two-year management program by NMIMS; CDOE (blended and ODL mode) is designed to offer students enough skills and knowledge to advance in the field of Marketing management.
If the candidate takes MBA Prime mode, which provides only recorded lectures, the fees are Rs. 42,000 per semester, Rs 79,000 per year, or Rs. 1,44,000 as one time payment. If candidate choose MBA Pro mode, which provides both live as well as recorded lectures, the fees are Rs. 48,000 per semester, Rs. 91,000 per year, or Rs. 1,68,000 as one time payment.
Candidates who has a graduation in any discipline from a recognized university or institute or an equivalent degree approved by the AIU with minimum marks of 50% are eligible to apply for the program.
There are many benefits of doing an MBA in Marketing Management, acquiring skills that will give you an edge over the competition and help create a path to a successful business career.
- It helps students get skills to develop a marketing plans that is cost-conservative while delivering optimal results.
- They will also learn to identify target markets and crafts communication that speaks to them in their language.
- It helps in developing effective marketing strategies and integrated marketing campaigns.
Students can choose one mode from the two available. MBA Pro and MBA Prime. In MBA Pro, both live and recorded lectures will be provided to the students and in MBA Prime, only recorded lectures will be provided.
After doing MBA in marketing management, students can get job in positions like marketing manager, brand manager, product manager, strategist, marketing researcher, and many more.
Payment can be made through Demand Draft payable at Mumbai in the name of “SVKM’s NMIMS”. Loans are available to pay program fees without using a credit card.
EMI facilities (3,6,9,12 months) are available through credit cards from the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citibank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra.
There are four semesters, each of which consists of six subjects.
Semester 1: Management Theory and Practice, Organizational Behaviour, Marketing Management, Business Economics, Financial Accounting and Analysis, Managerial Information Systems.
Semester 2 courses include Business Communication, Human Resource Management, Business Law, Strategic Management, Operational Management and Decision Science.
Semester 3 focuses on Brand Management, Consumer Behaviour, Marketing Strategy, Relationship Management, Sales Management and International Marketing.
Semester 4 covers Services Marketing, Market Research, Digital Marketing, Business Ethics, Governance, Risk, Research Methodology and Project Work.