NMIMS MBA In Marketing Management - Highlight
Duration: 2 Years
- The two-year mba in marketing management (Blended and ODL mode) provides a deeper understanding of various functions and principles of marketing that can be practically applied in the corporate world.
- The mba in marketing subjects is updated to keep up with the changing business landscape.
- Students will explore contemporary marketing techniques and gain an understanding of marketing at both regional and global levels.
- The mba in marketing management will help students understand the concepts of management and integrate them with marketing management.
- Students will learn to effectively navigate the marketing segment, including both traditional and modern-day marketing.
Outcomes:
- Develop a marketing plan that is cost conservative while delivering optimum results.
- Skillfully identify the target markets and craft communication that speaks to them in their language.
- Develop effective marketing strategies and integrated marketing campaigns.
- Strengthen existing relationships with customers and convert them into brand advocates.
- Acquiring these skills can give you an edge over the competition and help you create a path for a successful business career.
NMIMS MBA in Marketing Management Fees
| Semester wise | Annual | One time |
|---|---|---|
| ₹ 55,000/- | ₹ 1,05,000/- | ₹ 1,96,000/- |
Please Note:
- An Admission Processing Fee of Rs. 1,200/- is applicable for all admissions.
- A registration fee of Rs. 5,000/- will be collected at the time of registration.
- The University offers a 20% concession on the program fee for armed forces personnel.
- The fee structure mentioned above is subject to change at the discretion of the University.
- Payment via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- Students need to pay an examination fee of Rs 600/- per subject.
- Loan facilities are available to pay for the program fees without a credit card.
- EMI facilities (3, 6, 9, 12 months) are available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, and Kotak Mahindra Bank.
Eligibility
- Candidates must have a Bachelor's degree in any discipline from a recognized University or an equivalent degree recognized by the Association of Indian Universities (AIU) with a minimum of 50% marks at the Graduation level
NMIMS MBA in Marketing Management Syllabus
Semester 1
- Management Theory and Practice
- Organisational Behaviour
- Marketing Management
- Business Economics
- Financial Accounting & Analysis
- Information Systems for Managers
Semester 2
- Business Communication
- Essentials of HRM
- Business Law
- Strategic Management
- Operations Management
- Decision Science
Semester 3
- Brand Management
- Consumer Behaviour
- Marketing Strategy
- Customer Relationship Management
- Sales Management
- International Marketing
Semester 4
- Services Marketing
- Marketing Research
- Digital Marketing
- Business: Ethics, Governance & Risk
- Research Methodology
- Project
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FAQ's
What is NMIMS Distance MBA in Marketing Management?
NMIMS Distance MBA in Marketing Management is a two-year management program by NMIMS; CDOE (blended and ODL mode) is designed to offer students enough skills and knowledge to advance in the field of Marketing management.
What will be the cost for Distance MBA in marketing management at NMIMS?
If the candidate takes MBA Prime mode, which provides only recorded lectures, the fees are Rs. 42,000 per semester, Rs 79,000 per year, or Rs. 1,44,000 as one time payment. If candidate choose MBA Pro mode, which provides both live as well as recorded lectures, the fees are Rs. 48,000 per semester, Rs. 91,000 per year, or Rs. 1,68,000 as one time payment.
What are the eligibility criteria for joining NMIMS Distance MBA in Marketing Management?
What are the advantages for students after doing this program?
- It helps students get skills to develop a marketing plans that is cost-conservative while delivering optimal results.
- They will also learn to identify target markets and crafts communication that speaks to them in their language.
- It helps in developing effective marketing strategies and integrated marketing campaigns.
How will students access the class lectures?
What are the career opportunities after MBA in marketing management?
What are the payment options available for MBA in Marketing Management at NMIMS?
Payment can be made through Demand Draft payable at Mumbai in the name of “SVKM’s NMIMS”. Loans are available to pay program fees without using a credit card.
EMI facilities (3,6,9,12 months) are available through credit cards from the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citibank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra
What subjects are covered in MBA Marketing Management course?
- Semester 1: Management Theory and Practice, Organizational Behaviour, Marketing Management, Business Economics, Financial Accounting and Analysis, Managerial Information Systems.
- Semester 2 courses include Business Communication, Human Resource Management, Business Law, Strategic Management, Operational Management and Decision Science.
- Semester 3 focuses on Brand Management, Consumer Behaviour, Marketing Strategy, Relationship Management, Sales Management and International Marketing.
- Semester 4 covers Services Marketing, Market Research, Digital Marketing, Business Ethics, Governance, Risk, Research Methodology and Project Work.
NMIMS Marketing Management
Do you want to advance your marketing career? The NMIMS Distance MBA in Marketing Management may be the key to success in today’s fast-paced business environment. The aim of this program is to offer you a comprehensive understanding of marketing principles, strategies, and practices that will enable you to excel in various marketing positions. This program emphasizes innovative marketing strategies, consumer behaviour, and digital marketing techniques.
The adaptable nature of the program enables individuals to effectively manage their studies alongside other obligations, making it well-suited for working professionals and individuals with busy schedules. Online access to course materials, lectures, and assignments will be provided, allowing you to learn at your preferred pace. The curriculum is made up of essential and optional courses that cover basic marketing principles and enable you to gain expertise in areas such as digital marketing, branding, and market research.
Advantages of doing MBA in Marketing Management
- Career Advancement: Improve your qualifications and skills to qualify for leadership positions in marketing and related fields, which can lead to promotions and higher salaries.
- Specialized Knowledge: Learn about marketing strategies, consumer behaviour, branding, and market research to become a subject matter expert in your field.
- Networking Opportunities: Connect with professors, classmates, and industry professionals to make valuable contacts and pursue potential career opportunities.
- Skill Enhancement: Develop advanced skills in market analysis, strategic planning and decision-making that are very useful in marketing management positions.
- Entrepreneurship: Learn the knowledge and skills needed to start and run a marketing- related business.
- Job security: Commit to professional development and adaptability in a competitive job market to increase job security.
- Leadership Skills: Emphasize leadership and management skills so you can lead marketing teams and drive marketing initiatives within your organization.