NMIMS Digital Marketing
- 18 Months + 6 Months Project
- Post Graduation
- Online
- ₹ 4,00,000
NMIMS Executive MBA in Digital Marketing - Highlight
Duration: 18 Months + 6 Months Project
- NMIMS Executive MBA in Digital Marketing is AICTE approved & delivered in ODL mode, providing a comprehensive understanding of business, enabling you to identify unstructured problems and implement innovative solutions.
- Mba in digital marketing includes pre-program modules from Harvard business publishing education that cover the fundamentals of business concepts.
- By completing mba digital marketing course, you will gain a holistic view of the enterprise, cross-functional skills, and in-depth knowledge of the selected functional area.
- Mba digital marketing syllabus will develop the ability to think, design and implement strategies that create value and competitive advantage by leveraging the knowledge of various functional domains.
- The Capstone Business Simulation Project in Term 6 provides an opportunity to synthesise and apply the concepts and techniques learned throughout the program.
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Outcomes:
- NMIMS Executive MBA in Digital Marketing aims to provide you with a thorough understanding of key business concepts, including accounting and finance, economics, operations, information systems, marketing, and strategic management.
- You will learn how to integrate knowledge and concepts across functional areas to effectively diagnose and solve complex business problems.
- NMIMS Executive MBA in Digital Marketing will equip you with the skills to successfully navigate the unique challenges of today’s business environment and play a key role in the strategic decision-making of an organisation.
- Through continuous assessments, case studies, projects, and simulations, you will stay up-to-date with the latest management theories and practices.
- By completing Mba in digital marketing, you will expand your personal and professional network by connecting with like-minded professionals.
- NMIMS Executive MBA in Digital Marketing also includes a Foundation course from Harvard Business Publishing Education, which will help you build a solid foundation for the courses offered in business education and align with your self-learning objectives.
- Upon completion of the Foundation course, you will earn a certificate from Harvard Business Publishing Education, which will be directly accessible from your student portal with one-year free validity.
- The Foundation Module is designed to help you build necessary shared business knowledge and terminology before arriving at the connected campus.
NMIMS Executive MBA in Digital Marketing Fees
| Fee Mode | MBA (WX) |
|---|---|
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One Time |
₹ 4,00,000/-
|
Please Note:
- Finance options are available for the program.
- An initial amount of Rs. 10,000/- from the program fee will be collected at the time of registration.
- The University offers a special incentive to armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
NMIMS Executive MBA in Digital Marketing - Course Structure
| Foundation Module : HBPE |
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Term I and II: Business Management Core Papers (4 courses in each term)
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Term III: Business Management Core Papers and electives (4 courses : 2 Core + 2 electives) |
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Term IV and V: Electives (5 courses in each term) |
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Term VI: Capstone Project |
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Term VII and Term VIII Industry Experience or Specialisation-based project |
| Foundation Module : HBPE |
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Management Communication
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Financial Accounting |
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Quantitative Methods
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Mathematics for Management |
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Finance |
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Spreadsheet Modeling: Excel 2013
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| Core Courses (Term I/II/III) |
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Financial Accounting: Information for Decisions
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Managerial Economics
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Information Systems for Managers
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Organisational Behaviour
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Marketing Management
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Business Communication
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Corporate Finance
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Business Statistics for Decision Makers
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Operations Management
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Strategic Management
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| Digital Marketing (Term III/IV/V) |
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Marketing in a digital world
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Consumer Behaviour
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Marketing and Web Social Media Analytics
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Social Media and Content Marketing
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Integrated Marketing Communication
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Search Engine Optimization and Search Engine Marketing
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Mobile and Email Marketing
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| Term VI – Capstone Project |
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The Capstone Project sits at the heart of MBA-WX and is the final deliverable of the program offered in Term VI. It allows the student to immediately apply the program learning to a simulated business environment |
NMIMS Executive MBA in Digital Marketing Eligibility
Similar Courses
NMIMS Executive MBA In Digital Marketing
The NMIMS Executive MBA in Digital Marketing is a specialized program that teaches students about the fundamentals of marketing and their practical application in the digital platform. This degree program covers a variety of topics including digital marketing strategies, social media marketing, content marketing, data analytics, e-commerce and online advertising. It is especially beneficial for people who want to work in marketing, advertising, or digital media management, as it equips them with the knowledge and skills needed to navigate the ever-changing landscape of digital marketing.
NMIMS Executive MBA in Digital Marketing is an AICTE accredited program delivered through Open and Distance Learning (ODL) and provides comprehensive business education. It includes valuable pre-program modules from Harvard Business Publishing Education that cover the basics of business concepts, providing a solid foundation of business knowledge.
Students who complete an MBA in Digital Marketing have a comprehensive understanding of how businesses work, cross-functional skills and a comprehensive understanding of their chosen specialization. The curriculum is intended to develop strategic thinking, effective strategy design and implementation skills that allow students to leverage knowledge from various functional areas to create value and gain competitive advantage.
In today’s digital age, digital marketing has become an essential part of business. It describes the use of digital channels, platforms and technologies to promote and advertise products, services, or brands to a specific audience. Digital marketing refers to extensive online marketing activities aimed at engaging with potential customers, increasing brand awareness, increasing website traffic, and generating leads or sales. It uses the power of the Internet and various digital devices to connect with consumers where they spend a lot of time, making it an important part of marketing strategies
FAQ's
NMIMS Executive MBA in Digital Marketing program is an AICTE-approved program delivered in ODL mode by NMIMS: Centre for Distance and Online Education. It provides comprehensive knowledge about digital marketing and ideas for individuals to advance in their digital marketing careers.
The fee for the course is Rs. 4,75,000 which can be paid as a one-time through demand draft in the name of SVKM’s NMIMS payable at Mumbai.
- Individuals who have graduated in any discipline from a recognized university with minimum marks of 55% and at least 3 years of work experience, or else
- individuals who have a post-graduation in any discipline from any recognized university with minimum marks of 55% and at least 2 years of work experience can apply for this program.
The duration of academics is 18 months and after that 6 months will be given to the project. The total duration is 2 years.
The course will equip individuals with the skills and knowledge needed in the field of digital marketing. The course offers case studies and projects to give insights into industry challenges and trends. They also allow the students to interact with industry experts and other peers.