NMIMS Marketing Management
- 18 Months + 6 Months Project
- Post Graduation
- Online
- ₹ 4,00,000
NMIMS Executive MBA in Marketing Management - Highlight
Duration: 18 Months + 6 Months Project
- This AICTE approved program is delivered in ODL mode and provides a comprehensive understanding of business, enabling you to identify unstructured problems and implement innovative solutions.
- The program includes pre-program modules from Harvard business publishing education that cover the fundamentals of business concepts.
- By completing this program, you will gain a holistic view of the enterprise, cross-functional skills, and in-depth knowledge of the selected functional area.
- You will develop the ability to think, design and implement strategies that create value and competitive advantage by leveraging the knowledge of various functional domains.
- The Capstone Business Simulation Project in Term 6 provides an opportunity to synthesise and apply the concepts and techniques learned throughout the program.
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Outcomes:
- This program aims to provide you with a thorough understanding of key business concepts, including accounting and finance, economics, operations, information systems, marketing, and strategic management.
- You will learn how to integrate knowledge and concepts across functional areas to effectively diagnose and solve complex business problems.
- The program will equip you with the skills to successfully navigate the unique challenges of today’s business environment and play a key role in the strategic decision-making of an organisation.
- Through continuous assessments, case studies, projects, and simulations, you will stay up-to-date with the latest management theories and practices.
- By completing the program, you will expand your personal and professional network by connecting with like-minded professionals.
- The program also includes a Foundation course from Harvard Business Publishing Education, which will help you build a solid foundation for the courses offered in business education and align with your self-learning objectives.
- Upon completion of the Foundation course, you will earn a certificate from Harvard Business Publishing Education, which will be directly accessible from your student portal with one-year free validity.
- The Foundation Module is designed to help you build necessary shared business knowledge and terminology before arriving at the connected campus.
NMIMS Executive MBA in Marketing Management Fee Structure
| Fee Mode | MBA (WX) |
|---|---|
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One Time |
₹ 4,00,000/-
|
Please Note:
- Finance options are available for the program.
- An initial amount of Rs. 10,000/- from the program fee will be collected at the time of registration.
- The University offers a special incentive to armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
NMIMS Executive MBA in Marketing Management Syllabus
| Foundation Module : HBPE |
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Term I and II: Business Management Core Papers (4 courses in each term)
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Term III: Business Management Core Papers and electives (4 courses : 2 Core + 2 electives) |
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Term IV and V: Electives (5 courses in each term) |
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Term VI: Capstone Project |
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Term VII and Term VIII Industry Experience or Specialisation-based project |
| Foundation Module : HBPE |
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Management Communication
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Financial Accounting |
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Quantitative Methods
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Mathematics for Management |
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Finance |
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Spreadsheet Modeling: Excel 2013
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| Core Courses (Term I/II/III) |
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Financial Accounting: Information for Decisions
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Managerial Economics
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Information Systems for Managers
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Organisational Behaviour
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Marketing Management
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Business Communication
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Corporate Finance
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Business Statistics for Decision Makers
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Operations Management
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Strategic Management
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| Marketing (Term III/IV/V) |
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Strategic Brand Management
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Consumer Behaviour
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Customer Relationship Management |
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Marketing and Web Social Media Analytics |
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Marketing in a digital world |
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Integrated Marketing Communication |
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Crafting and Providing Marketing Services
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Sales Management
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Marketing Research
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| Term VI – Capstone Project |
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The Capstone Project sits at the heart of MBA-WX and is the final deliverable of the program offered in Term VI. It allows the student to immediately apply the program learning to a simulated business environment |
NMIMS Executive MBA in Marketing Management - Eligibility
Similar Courses
NMIMS Executive MBA in Marketing Management
The NMIMS Executive MBA in Marketing Management is a prestigious program specially designed for working professionals with marketing aspirations. The program offers a versatile and easily accessible way to improve marketing skills and advance on professional paths that meet the demands of today’s business landscape. The program trains students in digital marketing, brand management, market research, and sales strategy. The online format allows people to pursue education while juggling work and other obligations, making it accessible to students around the world.
Effective marketing management is critical to achieving organizational success in today’s rapidly changing business landscape. NMIMS’s Marketing Management program makes individuals skillful for excelling in the highly competitive field of marketing.
The course focuses on traditional principles and innovative strategies using digital technologies and data analytics. The program prepares students to meet the challenges and take advantage of opportunities in today’s fast-paced marketplace.
The program will help individuals to get managerial jobs in marketing and they can contribute well towards the organization’s success. This program will give students equipped with enough skills in digital marketing, market research, and also brand management which will help them to keep updated in this rapidly evolving business world. The program will help individuals to network with industry experts and thus they can make strong connections in their career.
FAQ's
Accounting and finance, economics, operations, information systems, marketing, and strategic management are the different concepts covered by this program.
- It helps to gain a detailed understanding of the enterprise, cross-functional skills, and in-depth knowledge of the chosen area.
- Individuals can learn how to integrate knowledge and ideas from different functional areas to effectively diagnose and solve complex business problems.
- It will help individuals to develop the ability to think, design, and implement appropriate strategies that provide value and competitive advantage to organizations.
The fee. Rs. 4,75,000 should be paid one-time via demand draft in the name of SVKM’s NMIMS payable in Mumbai.
- Individuals having a bachelor’s degree (10+2+3) in any discipline from a recognized university with a minimum mark of 55% and having at least 3 years of work experience are eligible to apply. Or else
- Individuals should have postgraduation in any discipline from a recognized university with minimum marks of 55% with at least 2 years of work experience.
Different job opportunities after completing MBA in Marketing Management are Brand Manager, Product Manager, Advertising Manager, Sales Manager, etc.